Coca-Cola plans special editions for Christmas

[Michael Rielly]

Coca-Cola plans special editions for Christmas

http://www.brandrepublic.com
by Nicola Clark
12 Sep 2006

LONDON - Coca-Cola Enterprises is to launch a range of Christmas packaging, including seasonal gift-wrapping, to promote its Coke and Diet Coke brands.

The work reflects Coca-Cola's strategy of focusing not only on brand extensions but also packaging innovation to drive sales.

A spokeswoman for Coca-Cola Enterprises confirmed that there will be "new on-pack graphics and environment-specific point-of-sale activity across all channels", which will tie into Coke's iconic Christmas advertising campaign.

The Christmas-themed designs will appear on two-litre bottles of Coke and Diet Coke, as well as fridge-packs, multi-packs, and six-packs of its iconic glass bottles.

Earlier this year, the soft-drinks giant launched football-shaped bottles of Coke to coincide with the World Cup, while limited-edition aluminium bottles were rolled out to style bars.

In May this year Coca-Cola launched a range of smaller bottles in response to concerns over healthy eating and drinking, and invested £1m in promoting the range.

According to Coca-Cola Enterprises, the right packaging is key to enabling retailers to drive sales.

[Ervserver]

ok ok but what about PEPSI!

:???:

[sheepsnot]

Speaking about Coke, do you guys know if the old old Coca Cola ads are available as wallpaper or screensavers?

[dvdelf]

coke has some kinda deal with the big guy cause pepsi never gets to have santa on their cans. :grin:

[sheepsnot]

A blue and white Santa with a weak taste? Not a good idea.

[dvdelf]

I mean coke gets santa & all pepsi gets is penguins? what frosty wasnt available?

[sheepsnot]

This ad wasn't bad:
http://i34.photobucket.com/albums/d145/dandsf480/pepsi_xmas.jpg

[dvdelf]

its cute but they should at least get a christmas icon to try to compete.
How bout rudolph?

[Ervserver]

Speaking about Coke, do you guys know if the old old Coca Cola ads are available as wallpaper or screensavers?


a quick GOOGLE and I found several however as a dedicated PEPSI drinker I won't be downloading any

:D

[dominick]

The Coke ads with Santa are all over the place. Lately the polar bears seem to be more prevalent, though.

There have been Pepsi ads with Santa. For whatever reason, they just don't seem to use him anymore. I know I have at least one Pepsi/Santa ornament. Here are a couple of examples of old Pepsi ads with Santa:
http://www.forttumbleweed.com/pepsioldchristin.jpg
http://eaglebaycommons.com/images/signs/tsn-pc04lg.jpg

-Tony

[sheepsnot]

That would be a great ad campaign for Coke. "Even Santa switched!"

[Ervserver]

well if we start seeing Coca Cola advertising on the side of his sleigh.......

:???:

[dvdelf]

poor pepsi what a rip

[Ervserver]

money talks

[dvdelf]

I drank 2 cans of pepsi tonight, I only drink flavored coke these days

[dominick]

For regular, I had always preferred Coke. Recently I've had to switch to diet, though, and I've made the switch to Pepsi products. My favorite is Sierra Mist Free, but the diets with lime or cherry aren't bad at all (for a diet).

[Ervserver]

Mist ok when Im in a UNcola mood

[dvdelf]

I like the sprites too

[Ervserver]

I hear a whole slew of Splenda sweetned drinks are on the way

[dominick]

I see them all the time. I really can't stand the way they taste.

[Ervserver]

They still taste too sweet

[dominick]

It's the aftertaste that I find fault with. If all the diet soft drinks are going to switch to Splenda, I'll just drink more water. I like the occasional Crystal Light, too.

[Ervserver]

I tried some Lipton citrus flavored tea the other day, wasn't too bad. They have all kinds of that stuff now in plastic bottles.

[dominick]

The premade Crystal Light stuff has Splenda in it. :-?

[Ervserver]

Splenda will be in everything soon, look for a lot of Christmas candy with it

[sheepsnot]

I like the sparkling water stuff. Counts as water but fun to drink.

[Ervserver]

Get some up yer nose and it makes you giggle

[sheepsnot]

Giggling and drowning, what a combo!

[Ervserver]

It's the way to go

[MarthaK]

This appeared for Christmas 2004,
Then, to my heartbreak, was seen no more.

http://i108.photobucket.com/albums/n4/mkleder/pepsispice.jpg

[dominick]

I tried that stuff as soon as I could get my grubby little mits on it. Never again. I understand why they don't market it anymore. The commercial was kind of cute, though.

[MarthaK]

I still have 3 cans left. I was planning to drink them this year, but now I see someone is selling them on eBay for $5 a can!

[caseydbell]

This ad wasn't bad:
http://i34.photobucket.com/albums/d145/dandsf480/pepsi_xmas.jpg

Thats goot, but, the can has no christmas theme like coke.

[caseydbell]

Im ready for the coke can to come out, for starbucks christmas cups. ONLY 20 DAYS TILL THE START OF THE SEASON It is geting close to Christmas!

[Ervserver]

I look forward to the holiday shaped Ritz crackers each year...taste the same yeah but it's more of a challenge to fill them up with Cheez Whiz

[Ervserver]

Fri Oct 27, 8:34 AM ET



A new fast food is making its debut at U.S. fairs this fall -- fried Coke.

Abel Gonzales, 36, a computer analyst from Dallas, tried about 15 different varieties before coming up with his perfect recipe -- a batter mix made with Coca-Cola syrup, a drizzle of strawberry syrup, and some strawberries.

Balls of the batter are then deep-fried, ending up like ping-pong ball sized doughnuts which are then served in a cup, topped with Coca-Cola syrup, whipped cream, cinnamon sugar and a cherry on the top.

"It tastes great," said Sue Gooding, a spokeswoman for the State Fair of Texas where Gonzales' fried Coke made its debut this fall. "It was a huge success."

Gonzales ran two stands at the State Fair of Texas and sold up to 35,000 fried Cokes over 24 days for $4.50 each -- and won a prize for coming up with "most creative" new fair food.

Now other fairs in North Carolina and Arizona are following the trend, and other people are trying to emulate Gonzales' recipe.

Gonzales gave no indication of the calories in his creation and said he would not patent it.

"The best I can hope for is that it's the original and hopefully the best fried Coke out there," he said.

But Gonzales said the success of his fried Coke had inspired him. Next year's fair-goers can look forward to fried Sprite or -- for those watching their weight -- fried diet Coke.

"We are trying to cut a lot of the sugar out of it. It has less calories but it's still very, very sweet," he said.

Ray Crockett, a spokesman for Coca-Cola Co., said: "We're constantly amazed at the creative ways folks find to enjoy their Coke and make it part of celebrations like fairs and festivals. This is one is definitely different!"