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-   -   Coca-Cola plans special editions for Christmas (http://mymerrychristmas.com/forum/showthread.php?t=1640)

Michael Rielly 09-28-2006 08:52 PM

Coca-Cola plans special editions for Christmas
 
Coca-Cola plans special editions for Christmas

http://www.brandrepublic.com
by Nicola Clark
12 Sep 2006

LONDON - Coca-Cola Enterprises is to launch a range of Christmas packaging, including seasonal gift-wrapping, to promote its Coke and Diet Coke brands.

The work reflects Coca-Cola's strategy of focusing not only on brand extensions but also packaging innovation to drive sales.

A spokeswoman for Coca-Cola Enterprises confirmed that there will be "new on-pack graphics and environment-specific point-of-sale activity across all channels", which will tie into Coke's iconic Christmas advertising campaign.

The Christmas-themed designs will appear on two-litre bottles of Coke and Diet Coke, as well as fridge-packs, multi-packs, and six-packs of its iconic glass bottles.

Earlier this year, the soft-drinks giant launched football-shaped bottles of Coke to coincide with the World Cup, while limited-edition aluminium bottles were rolled out to style bars.

In May this year Coca-Cola launched a range of smaller bottles in response to concerns over healthy eating and drinking, and invested 1m in promoting the range.

According to Coca-Cola Enterprises, the right packaging is key to enabling retailers to drive sales.

Ervserver 09-28-2006 08:56 PM

ok ok but what about PEPSI!

:???:

sheepsnot 09-28-2006 09:16 PM

Speaking about Coke, do you guys know if the old old Coca Cola ads are available as wallpaper or screensavers?

dvdelf 09-28-2006 09:25 PM

coke has some kinda deal with the big guy cause pepsi never gets to have santa on their cans. :grin:

sheepsnot 09-28-2006 09:37 PM

A blue and white Santa with a weak taste? Not a good idea.

dvdelf 09-28-2006 09:43 PM

I mean coke gets santa & all pepsi gets is penguins? what frosty wasnt available?

sheepsnot 09-28-2006 09:49 PM

This ad wasn't bad:
http://i34.photobucket.com/albums/d1...pepsi_xmas.jpg

dvdelf 09-28-2006 09:56 PM

its cute but they should at least get a christmas icon to try to compete.
How bout rudolph?

Ervserver 10-10-2006 11:36 PM

Quote:

Originally Posted by sheepsnot
Speaking about Coke, do you guys know if the old old Coca Cola ads are available as wallpaper or screensavers?


a quick GOOGLE and I found several however as a dedicated PEPSI drinker I won't be downloading any

:D

dominick 10-11-2006 08:04 AM

The Coke ads with Santa are all over the place. Lately the polar bears seem to be more prevalent, though.

There have been Pepsi ads with Santa. For whatever reason, they just don't seem to use him anymore. I know I have at least one Pepsi/Santa ornament. Here are a couple of examples of old Pepsi ads with Santa:
http://www.forttumbleweed.com/pepsioldchristin.jpg
http://eaglebaycommons.com/images/signs/tsn-pc04lg.jpg

-Tony


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