Shops in UK have got there christmas displays open!
Harrods stressed the need for the early launch, saying that there is an increasing demand from international shoppers for Christmas products.
“The peak for international shoppers begins at the start of July so we tried to cater to this early demand where possible," said a spokeman.
Part of the Christmas range includes an exclusive ‘12 ice-creams of Christmas’ collection.
Flavours include Mince Pie, Christmas Pudding with Brandy Butter, and the rather peculiar Brussel Sprout. The flavours were chosen after a survey about what foods makes people feel the most ‘Christmassy’.
The ice-cream will be available to sample from this weekend.
This years’ theme is ‘A Crystal Christmas inspired by Swarovski,’ so customers can expect a glittering exhibition.
There are over 250,000 decorations alone, and prices in the store range from £1.95 for a tree decoration, to £2,999 for a life-sized Santa Claus ornament.
And for the first time there will be an ice-rink on the roof.
Selfridges also launched it's Christmas display early.
Customers were invited into a wintery world despite temperatures outside soaring to 77F (25C), the festive atmosphere told a different story with Christmas trees, tinsel, Santa hats and best-selling Union Jack baubles decorating the shelves.
Its 'hot list' for 2011 includes Christmas trees up to 8ft high, which will set shoppers back a hefty £159, and exclusive stag and polar bear faux fur hats for £100 - a cult item in Japan.
And, after a slow start, customers began to make their way to the tills with their early festive buys.
Lesley Herbert, 56, a cookery teacher from Romford, Essex, snapped up six ‘Santa’s workshop’ signs and said she had travelled in to London especially for the Selfridges opening.
She said: “I think it is brilliant.
"Some years ago I started to send my dance friends letters from Santa and now I also send gifts with that. I haven’t got any grand-children to buy for so I do it for them.
“It takes so long to do, there about 30 of them, that I have to start early. I saw the sale advertised so I have come in especially for it.
"I always start Christmas shopping around this time. I only have an hour or so a week to do it and I can’t do it overnight.
“I love the decorations here, they are beautiful. I am going to go to the Harrods sale as well.” Helen Lobichenko, 20, a chemistry student from Moscow visiting London, bought a snowman tree bauble and said: “I think it is pretty good they have started early.
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