I think the elves are working around the clock getting the toys made. They know what toys are going to be popular this year and are cranking them out like crazy. Santa is busy checking the list and updating it with all the new babies from the first part of the year. Santa is also getting the reindeer ready for there mid year practice run around the globe. The reindder will then get a couple of days off to rest and then they will start there daily flying practice and excerisce again. Things defintely picked up at the half way point and now they are running at full capcity.