Originally Posted by Bradmac
I was right. I'm just not business-savvy enough.
No, you are. From a consumer stand point, it doesn't make any sense to give a gift card of $50 if it isn't worth $50.
A smart company would NEVER attach a fee to a gift card. And there are some smart companies out there. Read the fine print on the back of the gift cards.
Some companies use a vendor to manage their gift card services. That is a legitimate cost. But it is POOR customer service.
The one debate about gift cards I see never going away is the one about whether or not it is a gift of meaning: does it show thought and concern? Some feel it is an easy out and shows now imagination in gift giving.
Let's see a marketing department get around that.