(you could always market to those people who roll their eyes at Christmas lovers):
Yeah, I Know It's Only April... So What.?!?
Oh, Shut Up! What Else Were You Doing?
Santa Claus Lane Bryant's (you might have copyright issues with that one, though)
Pa Rumpapum's Dump
and, if you have a section specializing in discount holiday umbrellas...
Rudolph The Red Tag Rain Gear
George Broderick, Jr.