Two radio stations switched to all Christmas music this past weekend for Christmas in July.
Magic 96.5 WMJJ
in Birmingham, Alabama USA made the switch with the slogan “Get your holly jolly fix now”. WMJJ has been the Christmas station during the season for the past few years in the Birmingham market.
Likewise, in Ft. Myers/Naples, Florida USA, Lite 93.7 WTLT
featured an all Christmas music weekend.
There was no format change involved for either station. The stunts were for Christmas in July and to beat the heat.