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Old 08-01-2007, 09:50 PM
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The Science of Selling and Smelling Christmas

As a retailer I’m always looking for ways to squeeze another nickle out of Christmas. As Stan Freberg said, “Christmas has two S’s in it and they are*both dollar signs”. That’s our motto, our sacred code of honor. Quite frankly, it doesn’t matter how well I do the*eleven other months of the year. It’s all [...]

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