Another look into the business end of Christmas radio.
Custom Channels "The Christmas Channel Experts" is back this year with their seasonal programming package
for radio stations online content. If your favotite station has a web player that looks like one of these
, it's a Custom Channels customer.
Custom Channels also does brackground music for stores and restaurants.
Notice the linked flyer says "You can go "live" with your channel starting Friday, November 18 through New Years Eve, December 31 - a six-week promotion. Extra weeks in November are available at an additional cost."
From the FAQ page
Why would I want to direct my listeners online instead of to their radio?
Your station faces competition for your listeners' ears from a multitude of sources - especially during the holidays. If you have listeners who want to hear Christmas Music, chances are they know where to find it. Maybe it's their own CD's. Maybe it's your "All-Christmas-Music-All-The-Time" competitor. Maybe it's one of hundreds Internet-only specialty channels (Like Pandora). Chances are, when your listeners want to hear Christmas Music, they won't be listening to your station. With a Holiday Channel, you can tell listeners that when they want to hear Christmas music, that you've got them covered with music that matches their tastes and familiar personalities and imaging. Holiday Channels are one way your station can fight back and at least ensure that your brand, name and product are available to your listeners when they want to hear Christmas music - and so that they don't have to go someplace else to get it.