I am so glad you brought this up. I thought it was just me being bothered by this commercial!
I know it's just being silly and I just ignore it but it still bothers me. Maybe I am being silly for feeling that way! I tell myself, "it's JUST a commercial". =)
You are right, he is a legend and should not be portrayed as an unwanted old man. Kids see these commercials.
I never like Santa being portrayed in a negative manner. I guess I take offense like I would if it was my own grandpa. Santa is family to me!