I just don't understand creative copywriting. Specifically, how a campaign that consists of long statements printed in all-cap bold block letters on buildings and walls and sidewalks with no punctuation and NO mention of the client can drive business to (un)said client ... I spent quite a bit of time penciling in the correct punctuation, but I'm sure it'll all be rejected 'cause it interferes with the design. I say **** the design and use proper punctuation so readers can understand the message instead of having to puzzle it out! But then again, I'm not a highly paid Creative Person. Such is the life of a proofreader, the silent red-pencil cry in the creative wilderness ...
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