I have been seeing a commercial for an annual Christmas Show in Branson, Missouri. Apparently it has gained quite a bit of popularity over the years and they are recommending that folks book their tickets now before all shows sell out. It looks to be more of a religious show depicting the birth of Jesus, so no dancing snowmen holding candy-canes (lol), but definitely a Christmas commercial.
I'm only a few hours from there, so it's a popular weekend-getaway place where I live. I'm sure this is regional and not a nationwide campaign. But it is showing on the big network stations.