Yeah, there's a whole site here that people miss.
Actually, let me rephrase that. We have two kinds of visitors -- those who go to the forums and call it home. They tend to ignore the rest of the site. And then there are those who visit the site and never participate in the forums.
Try as I might to bring these two together the truth is that really only about 1 in 20 visitors to the site ever registers to participate in the forums...