The big news in Black Friday 2011 so far is not what is going on sale. It is when things go on sale. As traditional retailers continue to get squeezed by the 24/7 accessibility of online merchants they are struggling to find ways to gain an edge. This week both Macy's and Target announced midnight openings for their Black Friday events, perhaps changing forever the landscape of the day-after-Thanksgiving shopping.
The midnight openings mirror those of some major malls in select markets that... [Read More