So getting people to be more thoughtful about planning their Christmas purchases while the retailer takes a bigger risk is worse than encouraging baser behaviors on black friday? I think not. Thanks to KMart.
Then the Grinch thought of something he hadn't before. What if Christmas, he thought, doesn't come from a store. What if Christmas, perhaps, means a little bit more. ---Theodor Seuss Geisel a.k.a. Dr. Seuss