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Old 06-24-2011, 02:48 PM
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June 25th and "Christmas in July" radio stunts

Tomorrow (June 25th) marks exactly 6 months until Christmas!! Does anyone know of any radio stations that have switched over to Christmas music for the day?

I'd like to keep track of what Christmas stations are switching over to playing Christmas music for a period of time in July (be it for 1 hour, 1 day, or a week?!?) I suspect the latest it'll occur would be July 25th. Please share if your radio station switches over for this popular time each year!
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Old 06-24-2011, 03:24 PM
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I wonder if RadioJonD has any info!
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Old 06-24-2011, 06:37 PM
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Originally Posted by judesmama View Post
I wonder if RadioJonD has any info!
Not anything in the stunt log for summer thus far.
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Old 06-24-2011, 08:59 PM
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I'm in St. Louis - Our local soft rock station (102.5) becomes our Christmas station during the holiday season and they usually do a Christmas in July stunt on the 24th or 25th and do it as a canned food drive. They use the stunt to bring awareness to the high need for food donations during the summer. Its a good cause and I get a little bit of Christmas joy in the middle of summer!

I'll be interested to see if they still do it this year, though. After Christmas last year, that station changed its programming slightly, so it doesn't have the same music/djs/mgmt. Lets cross our fingers that they keep this tradition alive!
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