By Jeff Westover
As we noted last year, Black Friday is changing.
It is a day full of long-held misconceptions. The day after Thanksgiving has been touted by some as the “busiest shopping day of the year” (it’s not). History teaches us that it is called Black Friday because that is usually the day retailers go from operating “in the red” to “in the black” (if that was ever true that was long, long ago). And many continue to insist that Black Friday “officially” kicks off the holiday s... [Read More