Christmas Controversy & Opinion Presented by Defend Christmas, this forum covers the difficult topics of the season -- from the famed and fabled War on Christmas to church and state debates to using the star or the angel on the Christmas tree. Modern Christmas celebration has it's complications -- schools are divided, some Christmas light displays are too much, some even argue that it is better to call it a "holiday" tree. Some merchants won't even say "Merry Christmas"! Where there is controversy, there is insanity. Even in Christmas.
Lowe's refuses to call them "Christmas trees," chooses to call them "Family trees"
In an effort to avoid the use of the term "Christmas tree," Lowe's has renamed their Christmas trees and are now calling them "Family trees."
In their Holiday 2007 catalog, containing 56 pages of Christmas gifts, Lowe's advertises hundreds of gift items, including scores of "Family trees." In fact, the word "Christmas" only appears two times in the entire holiday catalog. The ads mentioning "Christmas cover only 12 square inches of the 5236 square inches available.
Lowe's even has one of their Family trees turned upside down on a stand. We are not sure what the significance of that is.
Lowe's evidently did not want to offend any non-Christians, therefore they replaced "Christmas tree" with "Family tree." Of course, if Christians are offended that is evidently ok.
An on-line search of Lowe's does reference some "Christmas" items. In fact, a word search of their Web site gives the exact same number 174 of the word "Christmas" as it does the word "holiday." Most of the items mentioning Christmas appear to use the promotional line given by the manufacturer.
Their Holiday 2007 catalog features scores of products, including lights, wreaths, trees, and yard decorations. Most people would associate these items with Christmas, but not Lowe's! Except for two obscure references, they refer to everything in their catalog as "holiday."
I wonder if this is because they are hoping to attract more customers by advertising in a way that does not include "Christmas"? Maybe they're thinking Christians will purchase the items for Christmas anyway and non-Christian customers will be more likely to purchase them since they're not referred to as "Christmas" related. This doesn't make sense to me, and they can't be worried about law suits or bad publicity from using the word "Christmas" during the CHRISTMAS holidays, selling CHRISTMAS items. Crazy,
I wouldn't buy a tree from them not because I'm offended and thin-skinned but rather because I wouldn't want to support such ridiculous antics. Besides, there are lots of other places to buy trees why support these kind of crazy things by throwing business their way?
It's not ending my world but still, it bothers me enough to say that I've got choices in the market place and if they choose to play games with their political correctness it is totally ok for me to buy a tree from someone who wants to call it what it is.
That aside, my "family" tree is already on my wall and it is full of names that I'm sure you can't buy at Lowes.