Jeff Westover

Chief Elf Officer
MMC Founder
Santa's Elf
Kringle Radio DJ
Oct 7, 2004
Cache Valley, Utah
Covid-19 is rewriting the rules of Christmas shopping. With each passing day the usual reminder of “only X shopping days until Christmas” is more relevant than ever. Let’s face it: there are some new realities of Christmas shopping we need to deal with.
Nothing with COVID-19 has been predictable. In early June the common thinking was that most areas of the country were emerging from their quarantine. Restaurants and stores were starting to open with limited capacities only to have to close again when the virus surged. What would happen to Christmas shopping if another surge happens on, say, December 1st?
So rule #1 of Christmas shopping is this: don’t try to predict what is going on.
Do this instead: Have a plan and get busy with it right now (July). Here is what you need to know:
Shop and Buy Now
Retailers of all types are just as confused and anxious about the Christmas shopping season as anyone else – maybe more so. We have already seen massive closures and bankruptcies due to...
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