Cashing in on Santa

Cashing in on Santa

The commercialization of Christmas is reaching ever new heights as retailers and marketers continue to try to cash in on Santa. From movies to music this has always been the case but the presence of Santa in the marketplace has usually been utilized as a draw — bring in Santa for the kids and the parents will come along to spend money. That used to be the conventional thinking. But now they are starting to charge access to Santa himself — and that has people outraged. A Chicago-area mall is under fire this Christmas season for charging a $10 non-refundableRead more