Posts

Christmas commercials

Beautiful Messaging of Christmas Commercials

What makes Christmas commercials so different than other commercials we see on television? It is like the fact they tell stories that inspire and leave the selling to mere suggestion. Once upon a time American marketers were great storytellers.…
Sainsbury

Sainsbury Christmas Story

If there is one thing that separates British and American Christmas celebrations it has to be the commercials. Simply put, American commercials are short and sell hard while British commercials are mini-movies with huge production values and…
, ,

The John Lewis Ad is Out and It Does Not Disappoint

The Christmas season in the UK gets off with a bang each year as lights are festively lit in a very public way and the Christmas shopping public rushes to their televisions to watch the best of this year's Christmas commercials. Americans can…