Beautiful Messaging of Christmas Commercials

Beautiful Messaging of Christmas Commercials

What makes Christmas commercials so different than other commercials we see on television? It is like the fact they tell stories that inspire and leave the selling to mere suggestion. Once upon a time American marketers were great storytellers. The commercials of Christmas past brought us things like the Coke truck and images of snowy Americana. Those traditions have been revived and are celebrated internationally now. Case in point is this great ad, shot entirely in English, from Poland, which tells the story of one devoted grandfather learning English to spread a message of love in a funny and touchingRead more

Sainsbury Christmas Story

Sainsbury Christmas Story

If there is one thing that separates British and American Christmas celebrations it has to be the commercials. Simply put, American commercials are short and sell hard while British commercials are mini-movies with huge production values and frequently tug at the heart strings. No wonder the commercials in the UK are so widely anticipated. Sainsburys is a British retailer who frequently competes in these over-the-top Christmas commercials. This is a three minute production telling the story of an overworked Dad named Dave: It’s Christmas and Dave is concerned what to give his family for Christmas. He discovers that his greatestRead more

The John Lewis Ad is Out and It Does Not Disappoint

The John Lewis Ad is Out and It Does Not Disappoint

The Christmas season in the UK gets off with a bang each year as lights are festively lit in a very public way and the Christmas shopping public rushes to their televisions to watch the best of this year’s Christmas commercials. Americans can scratch their head at this all they want. This is the UK tradition and it’s a good one. While Americans wax nostalgic for Christmas commercials of their youth tied to the same animated TV specials playing since the 1960s Brits are enjoying brilliant and all-new ads each year that are like mini-movies — they tell a story,Read more