Christmas commercials
Christmas commercials
Christmas Video

Beautiful Messaging of Christmas Commercials

What makes Christmas commercials so different than other commercials we see on television? It is like the fact they tell stories that inspire and leave the selling to mere suggestion. Once upon a time American marketers were great storytellers. The commercials of Christmas past brought us things like the Coke truck and images of snowy Americana. Those traditions have been revived and are celebrated internationally now. Case in point is …

Read more…

Sainsbury
Sainsbury
Christmas News

Sainsbury Christmas Story

If there is one thing that separates British and American Christmas celebrations it has to be the commercials. Simply put, American commercials are short and sell hard while British commercials are mini-movies with huge production values and frequently tug at the heart strings. No wonder the commercials in the UK are so widely anticipated. Sainsburys is a British retailer who frequently competes in these over-the-top Christmas commercials. This is a …

Read more…

Christmas FeaturesChristmas NewsChristmas Television

The John Lewis Ad is Out and It Does Not Disappoint

The Christmas season in the UK gets off with a bang each year as lights are festively lit in a very public way and the Christmas shopping public rushes to their televisions to watch the best of this year’s Christmas commercials. Americans can scratch their head at this all they want. This is the UK tradition and it’s a good one. While Americans wax nostalgic for Christmas commercials of their …

Read more…