Edgar Fires Up Christmas

Edgar Fires Up Christmas

While America debates Christmas Creep the UK celebrates with early Christmas light displays and an annual contest for the best Christmas commercial. One of the most anticipated ads every year comes from a department store chain called John Lewis, who has a history of schmaltzy yet entertaining commercials. This year’s video introduces a baby fire-breathing dragon named Edgar who has stirred up lot of attention. Take a look then read what Edgar has accomplished in the past day or two: There is no such thing as bad publicity, they say. If that’s true, the ad firm behind the creation ofRead more