The Economy and Etiquette of Gift Cards for Christmas

The Economy and Etiquette of Gift Cards for Christmas

There seems to be a love/hate relationship many have with gift cards. Some call such items impersonal while others embrace gift cards as quite the thoughtful gift. Like them or not, gift cards have become one of the most popularly exchanged items of Christmas. According to giftcards.com more than $100 billion is spent on gift cards annually and 93% of U.S. consumers claim purchasing or receiving a gift card each year. As the e-commerce economy grows so too have the rules of gift card etiquette shifted. For example, it used to be thought that a store gift card was more personal of a gift than a bank gift card. The thinking was that if you know a person’s favorite merchantRead more

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