Edgar Fires Up Christmas

Edgar Fires Up Christmas

While America debates Christmas Creep the UK celebrates with early Christmas light displays and an annual contest for the best Christmas commercial. One of the most anticipated ads every year comes from a department store chain called John Lewis, who has a history of schmaltzy yet entertaining commercials. This year’s video introduces a baby fire-breathing dragon named Edgar who has stirred up lot of attention. Take a look then read what Edgar has accomplished in the past day or two: There is no such thing as bad publicity, they say. If that’s true, the ad firm behind the creation ofRead more

The John Lewis Ad is Out and It Does Not Disappoint

The John Lewis Ad is Out and It Does Not Disappoint

The Christmas season in the UK gets off with a bang each year as lights are festively lit in a very public way and the Christmas shopping public rushes to their televisions to watch the best of this year’s Christmas commercials. Americans can scratch their head at this all they want. This is the UK tradition and it’s a good one. While Americans wax nostalgic for Christmas commercials of their youth tied to the same animated TV specials playing since the 1960s Brits are enjoying brilliant and all-new ads each year that are like mini-movies — they tell a story,Read more