Welcome to Walmart, Santa

Welcome to Walmart, Santa

You might see a different Walmart this Christmas. Uncle Wally is going all in for Christmas. There will be more Christmas music played in the stores. Festive decorations will be everywhere and not just for sale. And Santa will be there, with bells on, no doubt. Walmart is bringing on 3600 Santas for two weekends in December, all a part of what managers there call “holiday retailtainment”. It is part of a strategy Walmart is embracing to combat the relentless efforts of Amazon.com to be the king of Christmas. By creating the atmosphere of Christmas in the stores Walmart isRead more