{"id":23405,"date":"2015-10-21T17:57:57","date_gmt":"2015-10-21T23:57:57","guid":{"rendered":"http:\/\/mymerrychristmas.com\/?p=23405"},"modified":"2015-10-21T17:57:57","modified_gmt":"2015-10-21T23:57:57","slug":"thanksgiving-shopping-is-the-21st-century-christmas","status":"publish","type":"post","link":"https:\/\/mymerrychristmas.com\/x\/thanksgiving-shopping-is-the-21st-century-christmas\/","title":{"rendered":"Thanksgiving Shopping is the 21st Century Christmas"},"content":{"rendered":"

Don’t kid yourself: if you thought the stores opening on Thanksgiving<\/a> last year was horrible brace yourselves for even worse<\/strong><\/a>. <\/p>\n

Even though there was a huge outcry against malls and stores opening on Thanksgiving<\/a> Day last year and even though there were enough online petitions to give retailers serious pause it is NOT going to change. The encroachment on Thanksgiving<\/a> by Christmas<\/a> sales is complete and will only get worse. Welcome to Christmas<\/a> of the 21st century. <\/p>\n

Once again there is a brewing backlash<\/strong><\/a>. Staples, Game Stop and TJX Stores — that would be TJ Maxx, Marshalls and Home Goods — have all announced they will NOT be participating in Thanksgiving<\/a> sales (And so what? Of that group only Staples was open on Thanksgiving<\/a> last year).<\/p>\n

A month from now all of that will be lost in the hype of door buster deals and competition for the earliest opening hours. <\/p>\n

The contest belongs to Walmart, Target, JCPenneys and Dollar General. But they are all really chasing Amazon and, like last year and several years before, Amazon is going to win — hands down. <\/p>\n

But enough noise will be generated to draw 4 out of 10 out to the stores on Thanksgiving<\/strong><\/a>— and that’s enough for retailers to say it is worth it. <\/p>\n

What does that mean? That means your protests on social media are worthless. That means the online petitions you send to retailers are not worth the cyber-paper they are printed on. Money talks and apparently there’s gold in being open on Thanksgiving<\/a>. <\/p>\n

The circumstances of this holiday season really give retailers no other choice. Already analysts are hedging their bets on just how successful a selling season it will be. Macy’s, Walmart, Target and others have all published their anticipated hiring needs for the season and guess what? It’s 20% lower than a it was year ago. Walmart’s recent performance woes have chilled an already shaky forecast for Christmas<\/a> sales. Inflation, unemployment and record-breaking numbers of people on government assistance all paint a very scary picture for retailers. <\/p>\n

And that means they will pull out all the stops to sell this Christmas<\/a> — which means Thanksgiving<\/a> opening for most of the isn’t even an option any more. They have to do it. <\/p>\n

And with a quarter of all shoppers completing their Christmas<\/a> shopping during the week of Black Friday you can bet the pressure will be on the rest of us to buy, buy, buy before December 25th. <\/p>\n","protected":false},"excerpt":{"rendered":"

Don’t kid yourself: if you thought the stores opening on Thanksgiving last year was horrible brace yourselves for even worse. Even though there was a huge outcry against malls and stores opening on Thanksgiving Day last year and even though there were enough online petitions to give retailers serious pause it is NOT going to […]<\/p>\n","protected":false},"author":1,"featured_media":23406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","iawp_total_views":10,"footnotes":""},"categories":[10,28,2,112],"tags":[],"class_list":["post-23405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","category-christmas-features","category-christmas-news","category-christmas-shopping"],"_links":{"self":[{"href":"https:\/\/mymerrychristmas.com\/x\/wp-json\/wp\/v2\/posts\/23405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mymerrychristmas.com\/x\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mymerrychristmas.com\/x\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mymerrychristmas.com\/x\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mymerrychristmas.com\/x\/wp-json\/wp\/v2\/comments?post=23405"}],"version-history":[{"count":0,"href":"https:\/\/mymerrychristmas.com\/x\/wp-json\/wp\/v2\/posts\/23405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mymerrychristmas.com\/x\/wp-json\/wp\/v2\/media\/23406"}],"wp:attachment":[{"href":"https:\/\/mymerrychristmas.com\/x\/wp-json\/wp\/v2\/media?parent=23405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mymerrychristmas.com\/x\/wp-json\/wp\/v2\/categories?post=23405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mymerrychristmas.com\/x\/wp-json\/wp\/v2\/tags?post=23405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}