Facebook Knows What You Want for Christmas

Facebook Knows What You Want for Christmas

Facebook knows better than Santa what everyone in your house wants for Christmas – and they are going to make sure you will know what’s on their wish list. It’s a whole new world of creepy advertising. And you made it all possible. When you signed up for Facebook you granted the world’s most prolific website entry into nearly every corner of your life. They know who you are, where you work, when you were born, where you went to high school and even who your favorite sports teams are. They know every one of your friends. They can connectRead more

Beautiful Messaging of Christmas Commercials

Beautiful Messaging of Christmas Commercials

What makes Christmas commercials so different than other commercials we see on television? It is like the fact they tell stories that inspire and leave the selling to mere suggestion. Once upon a time American marketers were great storytellers. The commercials of Christmas past brought us things like the Coke truck and images of snowy Americana. Those traditions have been revived and are celebrated internationally now. Case in point is this great ad, shot entirely in English, from Poland, which tells the story of one devoted grandfather learning English to spread a message of love in a funny and touchingRead more