ElfBot
MMC Newshound
The industrial revolution brought an explosion of new products in mass quantities to market. The ability of mass media – in the form of print, radio or telegram – to get the word out about such products influenced buyers around the world. The advent of catalog shopping, which utilized all those emerging trends and technologies, brought the marketplace to the consumer, just as the Internet does today. It comes as no surprise that the pioneer of catalog merchants was likely Benjamin Franklin, who like Amazon today, first sold books by mail back in 1744. But it wasn’t until the post-Civil War era when Aaron Montgomery Ward cut out the middle-man pricing by taking manufacturer discounts straight to the mail orderRead more
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