Hollywood movie producer Adam Rosenfelt announced a deal Sunday to film “The Most Wonderful Time,” starring Diane Keaton, Alan Arkin, Ed Helms and others, in and around Jackson, Missippi starting in late spring. We introduced this project starring Robert Redford and Diane Keaton and others last summer.
Rosenfelt said “The Most Wonderful Time” is a comedy centered on a family’s chaotic Christmas season. He said it will be produced by Imagine Entertainment and directed by Jessie Nelson, director of “I Am Sam.” It is still slated for a Christmas 2014 release.
The cast, Rosenfelt said, will also include Amanda Seyfried, Annette Benning, Felicity Jones and Theo James.
Rosenfelt is using the project to hype a list of productions he hopes to launch in Mississippi.
“We moved our company to Mississippi not just to make movies but build an industry,” said Rosenfelt, president of Element Pictures, who recently created Mississippix Studios. He has numerous films to his credit including “Mr. Brooks” and “Waiting.” Rosenfelt recently bought a home in Jackson and is splitting time here and in Los Angeles.
“We are going to create jobs, train workers and give all of the talented people born and raised in Mississippi currently having to work in other states a reason to come back home,” Rosenfelt said. “I can’ imagine a better way to help kick off the year of the creative economy here in Mississippi.”
Gov. Phil Bryant has recently declared 2014 to be the Year of the Creative Economy in Mississippi.
Rosenfelt has worked for years in New Orleans, but said he and his wife fell in love with Mississippi, and he is planning to create a permanent motion picture business in Jackson.
Rosenfelt said the production is “just the first of many.”
“We are building an entire slate of A-list films,” Rosenfelt said. “We are going to build a company that will be Mississippi made, and one that will be a source of pride for all Mississippians.”