I guess I'm a hypocrite. I love animals - cute cuddly kittens, puppies, etc. But, I'm also a hard core carnivore. I would chase a cow down in a field if I thought I could get a good steak out of it. *shrug*
If someone wants to be vegan, more power to them. If someone wants to eat all the animals - that's okay too (and some countries/people do eat those cute puppies and kittens). Personally, I'm a cutetarian - I don't eat anything that I think is cute and cuddly. If I see it in nature and think "awwwww - how sweet" I'm not eating it This includes: deer, rabbit, lamb and veal (baby cows are sweet) to name a few. Yes, I realize this is VERY arbitrary on my part but it works for me.
However, I definitely think PETA has gone over the edge once again - this time targeting children with their stupid ads. Not cool.