Mariah Carey wants to be back on top — and she is looking to Christmas to get her there.
The now unmarried mother of two is in the middle of a revitalization phase of her career and recently started a run in Las Vegas that has already run into snags with reported many diva-like show cancellations.
But Vegas was never the smart bet for Mariah Carey’s career reboot — looking long term Carey is thinking Christmas.
In 1994 Carey famously launched what is likely the most popular modern Christmas tune, All I Want for Christmas is You, which has gone on to sell more than 14 million copies in the past 20 years. For all intents and purposes, it was a breakout single for Carey.
So of course Carey sees another Christmas album in her future, perhaps as soon as 2015.
But she is thinking bigger. She is thinking of a Christmas movie.
New Line Pictures has purchased rights to an idea Carey has pitched teaming writers David Diamond and David Weissman with producer Jon Shestack for a Christmas themed movie yet to be named.
They are keeping the plot of the film under wraps, but Christmas is at the film’s center, along with a theme of how the power of music can transport you back in time to your truest and most authentic feelings. The plan is to include feature songs from all different artists in addition to songs by Carey.
Can Mariah get back on top with Christmas? Her image suffered a bit of a setback at the Christmas tree lighting ceremony at Rockefeller Center last Christmas when a video of Carey singing very off key without her orchestration back track went viral. Some critics have suggested that “she’s lost it” altogether.
Carey appears to be taking the Bing Crosby approach to career vitality by leaning on Christmas with new releases via new mediums. Crosby did it with radio and then television specials. Mariah looks to try it with albums and movies.
We’ll see if she can make Christmas magic again.