It is early Christmas Eve morning — very early — in the far corners of the world and that means the elves in the Tracking Center at the North Pole are on the job. News has been coming from the North Pole in a steady stream for days but now it updates every 15 minutes at Santa Update.com. For the really news hungry you can get free texts from the North Pole updating you on Santa’s position.
It is all part of the 24th Annual Tracking Santa Around the World effort and it is part of a 50-hour world wide live radio broadcast at Kringle Radio, where elves from Santa’s newsroom broadcast news and interviews from around the world. Each hour features a new host from somewhere in the world who plays Christmas music interrupted only by breaking news every 15 minutes from the North Pole.
This is not news from traditional media or some military affiliated commercial effort — this is news straight from Santa and his team at the North Pole. There are elf spotters on location through out the world who get interviewed and the news team tries to hunt down eye witnesses to Santa in flight or actually making visits to homes. Last year they found several people willing to talk on the radio about their Santa encounters.
Some question why all this coverage begins now. And that’s because it is Christmas Eve already in parts of the world. And that news coverage won’t end until Santa returns home on Christmas morning.