Event Recap Chat with Jim Devers of Santa Tapes

[Jeff Westover]

But I've learned some things over the years. When an artist personally reaches out, listen.

 

[Jeff Westover]

And respond.

 

[Jeff Westover]

But when a PR person contacts you...watch out

 

[Stapesblog]

For sure, some of the best music ive found has been from the artist reaching out

 

[Stapesblog]

really?

 

[Jeff Westover]

Totally!

 

[Stapesblog]

I havent had any mad PR

 

[GWarren]

Can it be something not common in the Christmas pantheon as well? Not just a new artist doing covers.

 

[Jeff Westover]

I think you will get there as you grow, Jim

 

[Stapesblog]

I rarely cover artists doing covers, its normally original songs

 

[Jeff Westover]

I find it is the indie artists who actually give us fresh stuff

 

[Stapesblog]

Oh Im sure, I know a few PR folks from my time working freelance video at comic cons

 

[Jeff Westover]

What did you learn last year that is shaping your approach to this season coming up?

 

[Stapesblog]

Last year we only had Instagram so I wasn't reaching out much, just re-sharing posts. However I saw a lot of new music daily and Im using that to help shape my release schedule for the up coming months.

 

[Jeff Westover]

Yes, I'm seeing you all over social media, and here, of course

 

[Stapesblog]

Ive looked at doing different days for each genre

 

[Jeff Westover]

I am hoping we might start seeing you on different podcasts as well

 

[Stapesblog]

Ive turned down two requests to be a guest, I dont have a voice for radio

 

[Jeff Westover]

I love that idea of different genres on different days

 

[Stapesblog]

It may be the easiest gives me time to really dive into each genre